On Target Digital

Facebook Gets New Style Update

Fashions change on an almost daily basis to adapt to different trends and circumstances, so it’s hardly surprising that Facebook has given its business page layout an update, designed to make it easier for people to locate the tools they


Choosing Your Digital Marketing KPIs Successfully

Key performance indicators, or KPIs, are used in a number of industries and markets to identify and track the activities that make a business, product, or person successful. They’re a little like signposts, directing you toward your final destination. KPIs


4 for All and All for Social Media (Part 1)

There is simply no way around it. If you want your business to stand out online, you are going to have to dive into social media. Obtaining success requires brands to be strategic in their efforts. Google is the captain


4 for All and All for Social Media (Part 4)

Alas, our time has come to a close. This is part 4 of our 4 part blog series, “4 for All and All for Social Media.” To learn about the best social media platforms for customer interaction, click here. We hope


4 for All and All for Social Media (Part 3)

Welcome to the third installment of our four part series titled, “4 for All and All for Social Media.” To learn about the best social media platforms to increase your brand’s awareness, click (link to blog). One of the main


4 for All and All for Social Media (Part 2)

Like any tool, depending on how you use it, social media can either help nail down your marketing strategy, or strip it like a screw. If your strategy involves creating brand awareness (which it obviously should), then there are several


Moving From Information to Influence

Times are changing for public relations, and the world of public relations needs to change in response. According to the American Society of News Editors, the number of full-time professional news jobs at newspapers declined by 14,600 between 2007 and


Men Are From … LinkedIn, and Women Are From … Facebook?

Everybody knows women and men are different. In fact, there have been a number of studies across the years examining the psychological differences between genders, including author John Gray’s bestseller, “Men are from Mars, Women are from Venus.” So it


Mix up a Perfect Blog Post

  A good blog post, like a good martini, doesn’t just happen. It has to be carefully crafted, using the right techniques and first-class ingredients. But you don’t have to be an expert mixologist to make a great martini if


5 Tips For Creating An SEO Editorial Calendar

A Goal Without A Plan Is Just A Wish. – Antoine de Saint-Exupery In my last blog about SEO & Planning, I promised to offer some tips on creating an SEO related Editorial calendar for your online search marketing campaigns.