Frequently Asked Questions About Search Engine Marketing / SEO

What is search engine marketing?
Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Internet Marketing are all very similar. SEO, SEM & Internet Marketing are all processes that help increase the amount of visitors to a website through search enginges, using targeted keywords and phrases that are pertinent to your business.

What are some major search engines & how do they work?
There are three major search engines. Google, Yahoo & MSN. Google is the leading search engine with over 18 million search hours per month. Google is a “crawler” based search engine. Crawler based search enginges have robots that are called spiders. Spiders are automatically sent out by search engines to follow hyperlinks from one document to the next over the web. When a spider finds a new site, it sends information back to the main site to be indexed. Spiders also search previously spidered sites because information is ever changing and it will update catalogued sites.

How do I start Marketing on the internet?
Beginning your internet marketing process is easy. Here is some advice we give our clients:

• List keywords & phrases that are pertinent to your business.
• Write a description of what you wish to accomplish with your website.
• Determine your targeted demographic.
• Think about what makes your business stand out from the average Joe.
• Keep an eye on your competition!
• Think about targeting certain geographical locations.
When a client knows what he or she wants to accomplish with their website, it helps us to improve business for you at a much faster pace.

Why do I need to market my website & how will it benefit my company?
With today’s internet technology, it is vital to market your company in every possible aspect. The internet is the largest growing industry in the world. Marketing your business on the internet and submitting your websites to search engines will help bring targeted traffic to your business. Statistics show that 85% of people found information they were look for through search engines and top 30 results of search engine listings yield 90% of a businesses traffic.

How long will it take to rank well in search engines?
Question of the Century! Unfortunately, we are not in charge of google or yahoo, which means that they can spider your site whenever they want. Search engines can also re-index listings and exclude sites at their free will. You can expect to see an increase in targeted traffic in 2 to 3 months after initial submission.

How can I make sure my website is listed first on the search engine?
No company can promise you top rankings, & On Target will make no such claim! Search engines fluctuate, and they are able to move websites and rank websites differently each minute if they choose to do so. On Target Web Solutions suggests a monthly maintenance for all of our clients. Our monthly maintenance plan ensures constant work on your websites keywords & phrases and tweaking of Meta tags. This enables On Target to keep up with search engine rankings & continue to bring your business targeted traffic at a constant rate.

What is pay per click advertising & google ad words? Are they beneficial?
Pay per click advertising allows you to advertise on the site of your choice. You set a pay per click price, and you pay only for the clicks you receive. Google ad words are a type of pay per click program available on google. You create an ad and determine keywords, & the ad appears on the right hand side of the google search pages based on the keyword you choose. If your budget allows, pay per click & google ad words are helpful for any company. At On Target Web Solutions we focus our search engine optimization on what is called the organic rankings. Organic rankings are listings that are found outside of the sponsored links and google ad words. With niche keywords and proper implementation of meta tags, On Target strives for our customers to be top listings in the organic rankings.

What makes On Target Web Solutions unique from other companies?
On Target Web Solutions does not condone nor participate in any search engine technique that can jeopardize your site such as cloaking, hidden copy, same color font trick etc. We utilize feeder and doorway pages; however our main focus is copy writing and Meta tags. Our employees at On Target Web Solutions have high ethical values and will not put your business at risk.