Facebook has grown by leaps and bounds, in both its design and popularity, throughout its now ten-year history. In essence, it is an ever-evolving medium that hundreds of millions of people use globally everyday–constantly upgraded its appearance, its features and its business presence.
How to Use Google+ to Boost Your Content Strategy
Did you know that Google+ has recently surpassed the 1 billion registered user mark? Yet, many businesses are still somewhat in the dark on how to jump into the Google+ community and use it to their advantage.
Google is THE place where brands are born and thrive. It is also where some brands never come to life. Of course in your quest to grow a brand of your very own, you’ve tried your hand at using SEO tactics, written regular blog posts, held contests, and filled your website with testimonials.
Fresh content is a must in any recipe for online success. Yet, in the quest for fresh content, many Internet marketers go about cooking up content in all the wrong ways.
Before delving into the proper use and formatting of hashtags, it is important that you know what they’re used for. Hashtags, which began on Twitter, are keywords designated by the hash (#) sign that link to active feeds within their respective social networks. They are now usable across a majority of major social media channels.
The One-Night Stands of the Content Marketing World.
A recent survey by the well-known global marketing company Responsys determined that about 75% of adult consumers in the United States desire a long-term relationship with their favorite brands and companies. What’s more: about 34% of consumers have gone through a brand break-up.
Crafting content for your brand should be seamless and purposeful. Content marketing allows your brand to dive into the marketplace by exerting your expertise and speaking to your core audience.
SEO & What to Avoid When Building Backlinks in 2014
There are three types of backlinks: Interlinks, outbound links and incoming links. These backlinks act as votes–the better quality backlinks you have, the better your keyword ranking in search engines. Backlinks are a crucial element for search engine optimization.
Some very good friends of mine are college and / or grad school professors. You’ll often hear them say, Publish or Perish. Simply put, if a college professor isn’t churning out intelligent content in the form of papers, studies, white papers, findings, etc., they are typically DONE within the institution. Institutes of higher education thrive on content creation and if you’re a new professor, the best way to prove yourself is to publish and defend your brilliance, CONSTANTLY.
“You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island of opportunities and look toward another land. There is no other land; there is no other life but this.”
― Henry David Thoreau