The word “campaign” originated in ancient Rome. It stems from the name Campania, a region in southern Italy where the Roman army completed training and prepared for battle. Military campaigns are planned and executed to achieve a particular resolution, and your social media campaign is no different. Like the successful and driven Roman army, your Orlando social media campaign needs to define a clear set of goals and methodology.
Social media differs from traditional advertising because it allows true communication between companies and their customers. You’re not just broadcasting a message–consumers can react, comment, question, and, most importantly, make recommendations. The results are visible and unquestioning. You no longer have to guess about your campaign’s ROI. Are you looking to launch a social media assault? Here are the elements that make up a successful Orlando social media campaign:
March toward victory. Start with a defined and concise goal. After all, if you don’t know where you’re going, how will you know when you get there? Do you want to reach loyal customers with a special offer? Do you want to collect information about potential customers? A clear call to action (CTA) is the first step toward success.
Identify your targets. You can’t hit something unless you aim at it. You’ll need to identify your audience. Who are your best customers? What products do they buy–and how can you encourage them to buy more? Your campaign needs to match your audience and their needs, so do some recon and know everything there is to know about your audience.
Plan your attack. Social media encompasses a number of different networks, giving you different avenues to approach customers. Facebook can help you start conversations, allowing you to interact with customers. Instagram allows you to use imagery to build your brand and promote your products. Twitter lets you broadcast promotional offers. Tailor your content to your channel as well as the audience on that channel; don’t charge in blindly and get your followers list blown to smithereens.
Supply yourself with content. With social media, it’s tempting to approach your campaigns the same way you use your personal social media account. Rather than posting things you care about, you need to post things that your audience cares about. Position yourself as a source of important or interesting information–post things that will encourage your audience to like, comment, and share with others. Remember, content isn’t just verbal, so use photos and videos whenever possible. Spark conversations by encouraging satisfied customers to share their opinions.
Analyze the intel. Once your campaign is under way, you need to monitor your results and adjust your campaign accordingly. Which posts worked best? What is your audience saying? Which social media channels were most effective in delivering your messages? Once you understand what approaches work best, you can tailor your efforts to reach your ideal audience.
A successful Orlando social media campaign will keep you in front of your customers and remind them why they should be using your products. Your goal is to be remarkable, and to inspire your audience to start a conversation. If you need help designing and executing a social media campaign, contact On Target Web Solutions at 407-830-4550. We can help you execute your campaigns with military precision.
Have you seen a memorable social media campaign? Share your favorite social media campaign with us. Tell us why you think it’s successful and what you like about it.