Crafting content for your brand should be seamless and purposeful. Content marketing allows your brand to dive into the marketplace by exerting your expertise and speaking to your core audience.
SEO & What to Avoid When Building Backlinks in 2014
There are three types of backlinks: Interlinks, outbound links and incoming links. These backlinks act as votes–the better quality backlinks you have, the better your keyword ranking in search engines. Backlinks are a crucial element for search engine optimization.
Some very good friends of mine are college and / or grad school professors. You’ll often hear them say, Publish or Perish. Simply put, if a college professor isn’t churning out intelligent content in the form of papers, studies, white papers, findings, etc., they are typically DONE within the institution. Institutes of higher education thrive on content creation and if you’re a new professor, the best way to prove yourself is to publish and defend your brilliance, CONSTANTLY.
“You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island of opportunities and look toward another land. There is no other land; there is no other life but this.”
― Henry David Thoreau
This week, Matt Cutts, the head honcho of the Google Webspam team got a bit agitated. His blog post entitled “The decay and fall of guest blogging” essentially expressed his frustration with the shenanigans that goes on with unscrupulous SEO types. These shenanigans essentially muddy up the Google search results and unfortunately gives his department a great reason to exist.
Be True To Thine Own Self….
When I first started On Target, I had no idea who we were. We fumbled around a bit, we dabbled in many things, we strayed, we goofed, we faltered. But over time and through many hard learned lessons, we figured out just who we are and who we wanted to be when we grew up.