Google Strikes Again…
“Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.” – Google.
One thing I love about Google is that it is constantly striving to be better. One thing I hate about Google is that it is constantly striving to be better. Let me explain…. Google makes or breaks companies with it’s search engine results. Over time, spammers and SEO types have figured out ways to manipulate search engine rankings, so Google, in turn, is constantly on it’s guard to deliver the best results possible. Since Google is ever changing the way it ranks sites in the search engine results, it certainly makes life interesting and at times, very challenging when you are trying to get outstanding seo results for your clients.
Recently, Google has changed it’s algorithm. While changes to their algorithm is common place, this last one was quite aggressive. Google declared war on lousy web sites that are clogging up their search engine results. Companies such as JCPenny took a huge hit and most recently, Ehow.com was severely beaten up. Google is penalizing web sites that are spammimg via link farms (a link farm is a compilation of sites linked to each other in order to rank higher in the search engine results). Overall, the goal of Google is to continue to provide searchers with the most relevant and up to date NON SPAMMY results.
Here are a few ways you can help protect your business in the search engine rankings:
1.) Contribute. By contributing creative and relevant content to your web site no a regular basis, Google will reward and put value in your web site.
2.) Don’t link to bad web neighborhoods. Linking to shady areas on the web and getting inbound links from those places could get your web site penalized by Google. When you are link building, be certain to seek relevant and like minded web sites with a good online reputation. This is truly a guilt by association issue.
3.) Shady SEO Companies. Be cautious when hiring an SEO firm. Make certain that they are above board, that they know what they are doing and that they are found in the natural search engine results under key industry terms. Check their clients rankings as well. Be sure to ask them how they will go about achieving organic SEO results for your business.
4.) Play by the rules. We all want to get ahead, but please understand this… Being listed in Google is a privilege, not a right. Follow their rules and we’ll all get along just fine. Here are some guidelines to follow:
If your business needs expert advice about ranking in Google, give me a call, In Orlando: 407-830-4550, Nationwide: 866-998-6886.