How Often Should You Blog For SEO?
I’m asked this question with nearly every prospect I speak with. How often should I blog to get results?
The answer is, as much as it takes. There is no super duper secret SEO formula that says if you blog 2 times in one month, you’ll be crushing it in the organic search engine results.
Here are a few considerations to think about when setting a blogging SEO strategy for your business:
- How competitive is your market?
Can you stand out by generating some great content to keep prospects interested in your brand?
- Is your competition blogging? How often?
Pay attention to the frequency of your competition and their Google rankings.
- How competitive are the keywords you are after?
I can’t emphasize this consideration enough, pay attention to the free Google keyword data that Google graciously provides us all with. The higher the search volume on your target keywords, the more unique and relevant content you’ll need to generate to catch Google’s eyes.
- How prolific are you?
If you love to write, use the talent. Share the wealth and your insight into your industry. Remember to let your brand personality come out through your blogging.
Please do keep this in mind… Contrary to popular belief when it comes to SEO, there is no secret sauce. True SEO is about feeding your audience / prospects with rich content that keeps them coming back. A powerful side effect of that generosity is Google’s desire to index new, relevant content to searchers.