Google is THE place where brands are born and thrive. It is also where some brands never come to life. Of course in your quest to grow a brand of your very own, you’ve tried your hand at using SEO tactics, written regular blog posts, held contests, and filled your website with testimonials.
SEO & What to Avoid When Building Backlinks in 2014
There are three types of backlinks: Interlinks, outbound links and incoming links. These backlinks act as votes–the better quality backlinks you have, the better your keyword ranking in search engines. Backlinks are a crucial element for search engine optimization.
“You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island of opportunities and look toward another land. There is no other land; there is no other life but this.”
― Henry David Thoreau
I had a long conversation with a prospect the other day. He called up and was inquiring about our SEO services, so we had a discussion about what had worked in the past, what had not, etc.. While the gentleman was very polite and professional, he kept pushing me for more and more information about how we do and what we do. He inquired about H1 tags, alt tags, longtail keyword strategies link building, etc., so I knew that he knew enough to be dangerous about SEO. All he wanted my company to do was get him ranked, on page 1 in 2 weeks for some global search terms by working some technical magic. He mentioned, ” if you really know your stuff like you claim, it shouldn’t be a problem.”
Many SEO companies & Webmasters alike are freaking out about some recent changes that Google has made by securing search. The following is my response.
Contrary to what many SEO agencies preach, Google is not out to get you. The big bad search engine is not out to destroy your world, lower your sales, wreck you business, etc.. They simply want to provide human beings with an amazing search experience.
Have you noticed a decrease in targeted leads from your SEO efforts?
Is your website bounce rate creeping up?
If your SEO firm is suggesting that you create content for your website to enhance your SEO efforts, PLEASE listen to them. But know this… Google is looking for quality content, NOT the sheer quantity of your content efforts. Creating content that will enrich, amuse, entertain, educate or draw a prospect closer to you is the name of the game. Creating content that is nonsense just to game the search engines can not only get your website ranked lower, but push your prospects away from you.
If You Lie Down With Dogs, You Get Up With Fleas.
In business, if you associate yourself with shady characters, you will eventually wake up one morning fully surrounded by shadiness and darkness. No good can ever come from this.