Marketing is all about using a system. A dedicated well thought out system can help you create, execute and measure marketing material time after time, blog after blog.
If your business is not already, it needs to get blogging. Blogs create some powerful food for not only your web site visitors, but for Google as well. So, I’ve compiled 6 MUST DO SEO Tips For Blogging success:
Before you site down to compose your digital work of art, take the time to get to know what your prospects are hungry for. Pay attention to trending articles, pay attention to social media channels and see what the chatter is all about. You should also get to know the Google AdWords Keyword tool so that you can obtain the most relevant and popular keywords that folks use to find your content.
Blogs are NOT meant to 16 pages long. Keep your content short, sweet and to the point. Remember that people online have NO attention span, so don’t make them work to read your content.
I recommend that you optimize your blog post AFTER you compose it. The simple reason is this… If you are forcing the content out so that you are mindful of keywords, you may be creating content that is difficult for your users to read. Great content should be natural. Simply sprinkle in the keywords you discovered in step 1 without over-doing it.
4.) SEO MECHANICS.
Make certain that your blog has the proper SEO tools installed so that you can edit and author your meta title tags and meta description tags. This is an important element so that you can give your blog some autonomy in the Google search engine results. Compose titles no longer than 60 characters that include some specific keywords about your post. Do the same for the meta description.
5.) PUBLISH & SHARE.
Simply hitting the publish button doesn’t create magic. Sure, it’s obviously a step in the right direction, BUT, there is more work to be done. Be sure to get your blog post out in front of the right audience. Share it on social media platforms, social bookmark when applicable and like minded industry web sites. This step is critical so that Google discovers your work of art and ranks it accordingly.
6.) MEASURE & REPEAT.
The numbers shall set you free. How did your blog do? How many folks read it? Did they find you under specific keywords? You can’t judge the success of a marketing program if you don’t pay attention to the data. Dig deep, look for trends and continue to learn and apply on subsequent posts.
To learn more about effective business blogging for SEO, be sure to call one of my SEO / Internet marketing experts. In Orlando: 407-830-4550, Nationwide: 866-998-6886.
Thanks for reading!