With tragedy comes hope and the true spirit of America, giving. When we rally together as a Country we truly make a difference. The tornado disaster in Oklahoma reminds us how fragile life is and further, how important it is that we collectively give and help rebuild the town of Moore, Oklahoma.
If You Lie Down With Dogs, You Get Up With Fleas.
In business, if you associate yourself with shady characters, you will eventually wake up one morning fully surrounded by shadiness and darkness. No good can ever come from this.
So, you’ve eaten your share of Ramen Noodles, you’ve drank copious amounts of mountain dew to stay awake and cram for those exams, you’ve dealt with parking decals, etc., and now you are a graduate. Congrats! Now What? If you’re like most grads you’re excited to get out into the workforce in your respective field, but it’s important to know this…. Potential employers are looking for a certain skill set you may not have even considered… Coding or at least some geek speak. I got to hang out with my good friends on Good Morning Orlando @Fox35 last week to discuss this crucial skill-set and how you can prepare yourself.
Companies who create, optimize and promote their blogs are getting 55% more traffic and 70% more leads than those who don’t.
As an SEO and content marketing expert, I’m often asked, “How Much Content Should I Be Posting?” While there is no magic answer to this question, like anything, moderation is key. If you are posting content every 14 minutes and littering your website and the Internet with non-engaging content, you could be setting your website up for a Google penalty or be affected by the latest Panda algorithm update.
Want to reach more of your target market online? Consider Guest Blogging. Guest blogging can be a huge benefit to your SEO especially with Google’s new algorithm. Google is out there seeking citations, or relevant references to your brand in order to rank your website accordingly. The more relevant places that you can get your brand mentioned online, the more effective your SEO campaign will be, hence, guest blogging.
Back in the old days of SEO, it was all about link building. The goal was to amass as many inbound links pointing to your website as you could and hope that Google noticed how popular your website was. Today, it’s all about outreach. Outreach is relationship building online, it’s forming strategic partnerships with bloggers and key influencers, it’s about forming solid relationships with sneezers and brand ambassadors.
With many things in life there are temptations, forbidden fruit, sexy new objects, etc.. SEO is no different. Let’s face it, if you get amazing rankings, your business can be transformed. The temptation may be to take the easy route, or to hire an SEO firm that has a bag of tricks “guaranteed to get you rankings.” I’m here to tell you this…. Resist the urge. Google can make or break your business and playing games, trying to GAME the algorithm is the wrong play.
Great SEO companies know the true benefit of staying relevant. They stay connected to the world, they read often, they are dialed in to breaking news, they simply pay attention and then react.
I spoke at a conference recently where I asked attendees what they thought an SEO guy looked like. I heard pocket protector, computer geek, nerd, etc.. There exists a huge misconception in the marketplace about what SEO truly is. SEO isn’t all about computers and mathematical formulas, believe it or not, it’s about people. SEO, in it’s purest of forms is all about providing amazing, rich content designed for PEOPLE, not computers.