We have a client who creates an ample amount of fresh content for their web site, in fact, they churn out great stuff on a daily basis. They recently got concerned when they saw their bounce rate in their Google Analytics and asked us to take a look:
We saw many unique phrases (like, an apple a day keeps the doctor away) being typed into Google and then bouncing instantly off of the web site: This particular web site is all about senior health care but each of the articles that they are publishing are not SPELLING those keywords out. The bottom line, their content needs to incorporate Keyword rich titles and they need to remember to incorporate more industry specific keywords in their articles. This will help attract TARGETED traffic that is more prone to stick around on the site and take the desired call to action.
As you are blogging, be mindful of what keywords folks may type into to find you, incorporate those into your blog titles and content to attract targeted visitors.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
