3 Ways Your Web Site Needs To Connect With Prospects.
I see so many businesses that launch a web site that they are so proud of, but it is speaking to the wrong audience. They use buzz words that only they know, they produce a wonderful video tour of their assembly line, they speak tech speak and write eloquent white papers about how wonderful they are, but they have forgotten one key audience, their prospects. Prospects don’t really care about your shiny new shelves in the warehouse, prospects truthfully don’t care about how eloquent the president of the company is, they really only care about one thing: Themselves and what’s in it for THEM.
Your corporate web site is often the very first glimpse that prospects get of your company, so it’s imperative that you are reaching out to them and making them feel like they are the center of the universe.
Here are 3 quick tips to reach out to your prospects on your corporate web site:
1.) TELL prospects what makes your business unique from the competition, i.e., 24/7 customer service, lowest prices, superior product, etc. Tell them quickly before they leave.
2.) GIVE prospects what they want. They are seeking information, give it to them, don’t hide it. They have a problem, be sure your web site solves it.
3.) ENGAGE prospects whenever possible. Prospects are in fact humans and need to be treated as such. Your business should offer prospects many ways to connect and engage in a dialogue, whether it’s social media, e-newsletters, live chat or blogging, your web site needs to lead prospects into your sales funnel.
Once we put ourselves in our prospects shoes, wonderful things happen. Your web site has the potential to connect in so many ways, call me if your business needs some help connecting: In Orlando: 407-830-4550, Nationwide: 866-998-6886.
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Thanks for reading, if my company can be of assistance with your corporate web design or SEO needs, please visit http://www.ontargetwebsolutions.com.
If you liked this blog, you may also like my personal blog: http://www.tomjelneck.com.
