Many folks in PR think that press releases are a dying breed.  They may be traditionally, but on the Internet, a well written press release can help your business obtain credibility, expert status, guest blogging opportunities and search engine love.

Before you hit the submit button on that press release, consider the following tips:

1.) Where are you submitting it? Be sure that the news release web site you are submitting to is credible and not a spam farm. Submitting to a bad neighborhood can actually hurt your SEO efforts.

2.) Be sure that your URL is embedded in the release: ex.: http://www.ontargetwebsolutions.com. The only way Google will crawl back to your site is if you give it the link to do so. If your URL is listed on a press release from a credible web site, Google will see your link (web site) as an authority as well.

3.) Optimize your press release for search engines.  Be certain that you insert specific keywords into your title and the body of your release, also, if you are a local company, i.e., Orlando Web Design, be sure to geo tag your press release accordingly.

4.) Once your release is published online, be sure to put the release back on your web site in a news room section.  This simple action alerts your web site visitors that your business is credible.

5.) Pay to play.  I know that there are a few free places to submit your release, but if you really need global domination, you’ll need to pony up.  Be sure to check out http://www.prnewswire.com/ or one of my favorites: http://www.1888pressrelease.com/

For more great resources on online publicity and your business, be sure to check out this link from the AMEX Forums.

For help growing your business online, give me a call today: in Orlando: 407.830.4550, Nationwide: 866.998.6886.

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