It doesn’t really matter how well you rank for the most popular keywords in the world if your web site doesn’t convert. It really doesn’t matter how much web site traffic your web site has if it doesn’t convert. It doesn’t matter what shiny new tracking tool you have monitoring your incredible web site traffic if that web site doesn’t convert, compel or pull people into your sales world.

Here are a few commonly overlooked Internet marketing principles your business class web site needs to be following:

1.) First and foremost: Call To Action.  Never assume that people visiting your web site know just what you want them to do while they visit.  Tell your web site visitors what to do: Call Today, Fill out our form, subscribe to our newsletter, etc.  Don’t be shy with these, lead people to your promised land and start selling.

2.) One Call Does It All. I’ve talked to so many businesses who refuse to put a phone number on their web site, they don’t want to be hassled by phone calls, they just want to make bank off of their web site and not work for it.  Putting a phone number on your web site instills confidence in clients that you are the real deal and that your business will support their needs, whether they call it or not.

3.) Fast load time. As a society, we have no patience.  Your prospects expect a speedy delivery when they open your web site in the browser.  Also, Google will penalize web sites in the search engine results if it takes forever and day to load.

4.) Clean and simple.  Cluttering your web design up with unnecessary photos, birds chirping, ocean waves crashing, popups, live chat windows everywhere just distracts people from getting into your sales funnel.  Keep it clean, and yes, white space can be your friend. There is no real need to fill every pixel of a web browser.

5.) It’s not about you.  If your web site is all about how wonderful your product is and how amazing your building is and how great your president is, you’re doing it wrong.  Your web site needs to solve your consumer’s problems.  It’s harsh, but they don’t care about the letter from the president or the live super duper HD tour of your new restroom, they care about what your business can and will do to solve their problem. Gear your web site to your target market and speak to them at every click.

If your business web site is not connecting, not engaging, not selling, not getting found, we need to talk.  Call me in Orlando: 407-830-4550, or Nationwide: 866-998-6886.

Related content:

  1. Live Chat & Mixed Signals.
  2. Your Web Site & A Clear Call To Action.
  3. Who Versus How Many.
  4. 3 Ways Your Web Site Needs To Connect With Prospects.
  5. How To Get More Leads.