Anchoring & Inbound Links
One powerful way to start building relevancy under certain key terms or phrases is to utilize anchoring: simply put, anchoring is linking a phrase (ex… Orlando Internet Marketing) to a page on your site, or home page that is relevant to that key- phrase. This ‘tells’ Google that this particular should be about the keyphrase that you anchor. The more inbound relevant links with an anchored key-phrase, the higher the ‘authority’ Google places on your web site. The higher the authority and relevancy, the higher you should rank in Organic search results.
If you do start a link building campaign, be specific as to how you’d like the reciprocal link pointing back to your website. i.e., <a href=”http://www.ontargetwebsolutions.com”>Orlando Web Design</a>
