Being Transparent On The Internet.
People are talking about your company online whether you know it or not. People can also smell BS a mile away.
The key to success online is to find the people talking about you, engage and embrace them, then lead them.
The challenge with every company these days is to be completely honest, transparent & straight up. Many companies are still trying to convince you that they are something they are not. Being fake online will get you NO where.
Check out this video by GM that I saw on YouTube today. Granted, GM doesn’t have many options here other than to be straight up, but I was wow’ed by this video.
