I have a client in Lake Mary who was sold a bag of goods from a self titled SEO Guru. The Guru convinced him that he needed to focus solely on producing video after video after video.  This was going to transform his business.  So, the client of course goes out and purchases a handy dandy video camera and goes to town shooting painful video of pretty much anything he could think of.  No direction, no theme, no real contribution to society or the Internet.

The client took all of his masterpieces, uploaded them to YouTube and sat back in his lazy boy just waiting for instant overnight success. It never came. It never will.  Here’s why…..

What the SEO Video guru never told my client is this.  People only want to watch interesting content that will either make them laugh or learn.  They don’t really want to watch you inserting a testosterone pellet into a clients butt fat with a scalpel. Secondly, the reason videos CAN work is because Google actually indexes YouTube videos in its search engine results pages (SERPS). If you produce a relevant and informative (or hilarious) video and properly tag it with keywords, take the time to compose the transcript, you will have a much higher probability of getting that video indexed in Google under the search terms you are after.  Lastly, cranking out one video will not dramatically transform your life or business.  Like all things, being a contributor and a constant contributor will help set you or your business apart from the competition.

Before you listen to another Guru’s pitch, call me. I’m here to help you sort the nonsense from the facts: in Orlando: call 407-830-4550, Nationwide: 866-998-6886.

If you like this blog, be sure to check out my The SEO CEO.com blog as well.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!