I got an inquiry (lead) from a gentleman who is an expert in his particular field and has written a book about that particular field.  He is specifically looking for SEO (search engine optimization) on his web site so that it gets found easier, etc.. This is of course what we do, we help get web sites found, so it should be a great fit and a no brainer right?

Maybe not.

This gentleman’s book is about a very large problem that we all face on a daily basis, but 99% of us would never use Google to determine how to fix or address this particular problem.  If people don’t search for it, they have to either hear about it from someone else or ‘stumble upon’ the web site indirectly and have an ah-ha moment… i.e., wow, I have this same problem too, maybe I should buy this book.

My point is this: If you have an abstract product, you may need to use some traditional methods of marketing and PR in order to build awareness about that problem and subsequently, your product.  SEO is great and SEO needs to be in place, but there really needs to be one step way ahead of the SEO…. Product Awareness.

Here are some marketing tips that may help:

1.) Spend some time composing and distributing some well written press releases about your product and distribute to key influencers.

2.) Hang out and engage some bloggers that have influence over products and product reviews. Don’t Stop.

3.) Get social.  Spend some time and establish some quality relationships with folks on Twitter, Facebook, etc..  Start introducing your product and sell the solution to their every problem. Don’t Stop.

4.) Go Guerrilla. Think off line, how can you spread the word about your product in unique ways off line?

5.) Blog About Your Expertise.  Once you have started to build a buzz and some recognition, align yourself as the expert.  Compose useful tips about your target industry, build your credibility foundation and keep reinforcing your expertise.  Don’t Stop.

By using a hybrid blend of PR, Social Media, Off Line Marketing & SEO, you can promote your product like a pro.  Need some help? Give me a call today: In Orlando, 407-830-4550, Nationwide: 866-998-6886. Be sure to visit our web site: http://www.ontargetwebsolutions.com to learn more about Internet marketing and promoting your product online.

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