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Being technical geeks and analytical geeks, we digest a great deal of information on any given day from our client’s Google Analytics reports. These reports give us a great deal of valuable information that we in turn use to help improve not only search engine rankings, but web site usability.
One of the many variables measured [...]
So many folks think that a hit is an actual ‘visit’ or unique visitor to their web site: they get all excited when they see that they have had 20,000 hits in month. Here’s the reality: a hit is nothing more than a file that is downloaded or a file that is ‘hit’ when a [...]
Measuring the success of any Internet marketing or search engine marketing campaign is crucial to the success of that particular campaign. Like everything, you need a starting point from which to gauge results and a great deal of data to make educated decisions as to the next course of action to take on the web [...]
