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Archive for the ‘Google Tools’ Category

Some Common SEO Mistakes & Tips To Avoid Them.

With so much disinformation available online about SEO (Search Engine Optimization), I thought it would be helpful to shed some light on common SEO mistakes that I see web design companies make.  These aren’t in any particular order…
Navigation.
Your web site navigation is the key to Google and other search engines crawling your web site and [...]

Setting Up Google Webmaster Tools

Aside of being an amazing search engine, Google continues to crank out amazing applications / and / or tools for webmasters.  Google webmaster tools can give you some amazing insight into how Google views and treats your web site and it’s content.
To get started with Google Webmaster Tools, you’ll need to create an account with [...]

What is a quality web site in Google’s eyes?

Every now and again, it helps us re familiarize ourselves with Google’s Quality Guidelines: by reading these guidelines, one can learn a great deal about how Google looks at content, and subsequently, how they could ultimately rank that content or particular web site:
Please find an excerpt from Google’s Quality Guideliness Section:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769
Quality guidelines - specific guidelines
Avoid [...]

Google Saves The World.

This is cool and would be wonderful if it worked:

According To Google:
“Project 10^100 is a call for ideas to change the world by helping as many people as possible”
Read more here and sign up.

Google Goal Conversion : Troubleshooting Goals

We installed google analytics on a client web site like we had done a million or so times before and decided to quantify or add a goal conversion to his contact form.  We created our typical PHP Captcha based web form and logged into the analytics account to set the goal conversion.  In this particular [...]

The Simplicities of Internet Searching

Searching for products and services on the Internet doesn’t have to be an exercise in obscurity. The bottom line is this. Search engines have to balance how much information they stuff into their databases with the speed at which they deliver those results to you. Obviously the greater the amount of information they have to [...]

Google Friend Connect : Google’s Social Marketing Initiative

Google announced today yet another tool in it’s webmaster tools arsenal: Google Friend Connect.  This project is still in the development phase, but it promises to help small web site operators have the tools to wander into the wonderful world of social Internet marketing.
Google’s goal is to give small web site operators widgets or tools [...]

Web Site Load Time & Your Google Adwords Campaign

In April, Google announced a new tool that will specify your landing page’s load time: this is the time Google has calculated that it takes to load that particular page of your web site.  Google also announced that this new load time measure will be applied to it’s Google adwords quality score.  What does this [...]

Geo Targeting Your Web site : Google Webmaster Tools

Was digging around my google webmaster tools account and stumbled upon what looks like a new feature: Google Geo-Targeting.  Geo Targeting is simply put: targeting your website to a specific geographic location.  For example: you own a furniture store in Canada and your website is ends in a .ca extension: People searching from within Bolivia [...]

Google Adword Conversion : Stop The Bleeding

We have a new organic seo client that asked us to take a look at his Google AdWords campaign, our client truly gets ‘it’ and is eager to see a return on his adword conversion: We dove right in and discovered that he had in the past 8 months, spent $17,430 in Google adwords: his [...]