So many companies today know that they need to have an online presence in order to grow and succeed in Today’s marketplace.  The problem is, however, that they do not know WHY they need to be online.  So many internal marketing departments are so focused on being on Facebook, MySpace, Twitter, etc. because everyone else [...]

If you build it, they may not come.

Seth Godin’s latest blog article: Personal branding in the age of Google is right on…
Simply put, Google never forgets. People as well as companies need to be conscious of what is being said about them online, and further, what message they themselves are delivering online. Once that message ‘hits the wires’ it’s there, period, end [...]

If you are like most ethical business owners you take great pride in the work that you do for your clients.  You are passionate about customer service, you only want the best for your employees and customers and you strive for perfection on a daily basis.  You realize that to truly WOW the customer, you [...]

Very odd that I was about to write this blog and then saw this video on CNN: As the web becomes more and more accessible to a larger audience, the odds of negative comments being posted about your business become much more probable.  Whether the offending comments are true or not is irrelevant, the fact [...]