I was up at the butt crack of dawn this AM and decided to go for a bike ride.  I got to thinking as I peddled through my neighborhood about all of the marketing mistakes I’ve made over the years. Don’t ask my why this came up, I’m still not sure, but I remember thinking [...]

Perception is truly reality, if you send an email to someone using all CAPS and sprinkling it with 8200 exclamation points, excessive question marks and bolded words you are in essence SHOUTING at someone!!!!!?????!!!!!……………..
Before you hit send on that email to a vendor, client, prospect, take a moment to review how that message will be [...]

Tired of lazy people asking you questions that are easily answered with a quick Google Search? Check out http://www.lmgtfy.com/ or Let Me Google That For You for hours of non-stop Googling entertainment!

My dad used to complain about customers when he came home from his rather stressful auto service writer position, he always used to say “I had to give away the farm today to make those damned customers happy.”
Fast forward 20 years and several new innovations: Welcome the Internet.  Customers these days EXPECT stuff for free. [...]

I was invited again to represent On Target Web Solutions and discuss Social Media, this time I was asked to discuss Social Media and privacy.

How do I get invited to speak on National TV? Google organic rankings.  The Daily buzz found me in a Google search and has asked me back several times to discuss [...]

The latest corporate fad as many companies are coming under scrutiny is to scramble and get a feel good video produced and distributed to try and retain market share and build confidence. This alleged ‘transparency’ or confession is becoming more and more common in a cut throat economy. I’ve listed a few examples below:
First it [...]

I’m a huge fan of Seth Godin and his perspective on permission based marketing.  Basically, permission based marketing means I have given you the right or the privilege to communicate with me. The idea is that since I’ve let you into my world, you now have the permission to talk to me, market to me, [...]

I’ve fielded several Internet marketing related phone calls that have began with the prospect telling me he simply wants more traffic to his web site.  For some reason, his web site is not generating enough sales, it’s not converting, so therefore, if you add more visitors, odds are, the sales should go up right?
Wrong.
If your [...]

I think the biggest mistake I see companies make online is that they get wrapped in how great they think that they are internally.  They want to brag about their state of the art factory, they brag about the their new CEO, they talk about their new technol0gy they just invested millions on. They take [...]

I met with a great company last week who is trying to re-launch their company after an ugly ‘custody’ battle of ownership. During this battle, the company was beat up, customers were lied to, the brand message became as clear as mud and their market share dropped drastically: essentially, NOW more than ever, they need [...]