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WordPress, once configured properly, can be a tremendous tool to help further your organic SEO efforts. Here are a few core SEO plugins AND settings that your WordPress enabled web site needs to be using in order to thrive in the search engines:
It’s always helpful to hear what SEO companies SHOULD be doing in terms of content, technical aspects, trust factors, etc., but what are some of the things that your SEO company should NOT be doing? As more and more SEO gurus pop up on the radar, it’s becoming increasingly more and more difficult for companies to decipher what’s legit when it comes to search engine marketing. Click here to read more »
I was part of a dynamic team meeting this week that consisted of some very bright minds. We were collectively consulting for a client who has been immensely successful, but needed a bit of insight into what and where to go next with his online presence. One question that arose out of that meeting stuck and rings inside my head with every new prospect and with every existing client: Who Is Your Customer? While this is a very simple question, you’d be amazed how many business owners can’t answer it.
I had an email exchange with a prospect that really got me thinking about why some businesses make and why many do not. This particular prospect informed me today that they are going to be taking baby steps to get to their Internet marketing efforts. First, they are going to try some print, then maybe some new business cards, then maybe a few ads in magazines, then, once they get through that, they will be, most likely, looking into the Internet. Unfortunately, this business probably won’t be around long enough to make it to the Internet part.
We all have a tendency to miss some very obvious marketing opportunities on a daily basis. I’ve had several ah-ha moments over the past few years when I realized I was missing the boat on a huge marketing opportunity, oftentimes, the opportunity only takes about five minutes to implement:
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
David Ogilvy
I’ve encountered a few clients who absolutely demand a splash page be their home page on their web site. I am always against this, unless the client happens to be someone like Coca Cola who doesn’t really need SEO. If you are not Coca Cola, you need SEO. Your web site needs to be designed to make it easy on your prospects to navigate, and secondly, make it easy for Google, Bing & Yahoo to crawl and index your web site. Splash pages pretty much block all of that from happening.
Oftentimes, I’ll have a prospect come to me very frustrated that their web site is NOT generating any traffic. Every time they look at their Google Analytics, they don’t see an increase. My first question: what’s your ongoing content strategy? Or, how many new products / services have you added to your web site lately? Your web site cannot be a one time upload. It needs to live, breathe and grow in order to entice two distinct audiences, 1.) Your prospects. 2.) Google.
“Some people try to make everything complicated, be the person who tries to make everything simple.”
~Davy Waters
