The family and I drove up to Savannah Georgia this weekend for a a little R&R. Out of sheer boredom alone, I started to glance at billboards as I navigated the highway: one billboard stuck out like a sore thumb…. I can’t tell you what that billboard was selling, I can’t tell you who was selling it, and I can’t tell you the web site address where you could go and buy the product if you had the slightest inkling. What I can tell you is that they completely failed at capturing me as a client or prospect.
This particular billboard had three web site addresses you needed to visit as well as an email address at a web domain that didn’t even match the 3 web site addresses given. If you managed to remember ANY of the addresses which I obviously have not, you may be fortunate enough to stumble upon their product and purchase it then. If you happened to have only been going about 32 miles on I-95 and had a pencil and paper handy, you probably could have jotted down ALL of the web addresses and the email to pursue this company even further. The point: WAY TOO MUCH INFORMATION in way too short of a time span.
The more information you throw at people, the less they remember. The more you confuse people with where to go and how to get there, the more people you alienate. The more information you cram into a piece of real estate that people fly by at 80 miles an hour, the higher the likelihood of a marketing failure.
Keep your message clean and clear whether it’s on your web site, your Google Adwords, your brochures, your billboards and God forbid your yellow page ads. With so much competition in the marketplace, it’s time to simplify your message, keep it clean, keep it simple, keep it memorable.
Need help simplifying your web presence? Call me, let’s discuss your vision, let’s devise a plan. Call 407-830-4550 today.
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