The family and I drove up to Savannah Georgia this weekend for a a little R&R.  Out of sheer boredom alone, I started to glance at billboards as I navigated the highway: one billboard stuck out like a sore thumb…. I can’t tell you what that billboard was selling, I can’t tell you who was [...]

Many moons ago, I worked for a t-shirt clothing / apparel company. As a company, we had brilliant marketing initiatives. We would send out amazing lumpy mail, we would perform crazy antics to get our prospects attention, we would spend hundreds of thousands of dollars to show our audience that we were unique. We were [...]