Are you trying to win that huge client in the Topeka, Kansas area? Need some buzz around your company in that key area to get your prospect to notice you more? Consider these three easy steps to build a quick buzz about your company and instill some confidence in that key demographic:

Step 1: Get your media relations / public relations firm to create a well written press release about your company announcing it’s ‘presence’ in Topeka, have them submit online to the various online press release venues and tag the key area to Topeka.

Step 2: Create an aggressive pay per click campaign with Google AdWords and set the ads to show only within Topeka. Google has some amazing geo targeting tools built in where you can choose whatever key area you want to show your ads in. Bid on key terms, bid on your company name and let them run during the sales process.

Step 3: After the sale closes, have your PR firm announce the win in that particular demographic.  This brings closure to the deal and lets your competitors know you mean business.  Be sure to add the press releases back to your web site in a online press room page.

My company can help with all of the above: give me a call today to discuss your Internet marketing strategy and how we can help you score that next sales score. In Orlando: 407-830-4550 and toll free: 866-998-6886. Visit my web site to learn more.

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In our office, there is always an array of sounds. People are typing frivolously at the keyboard, the fax machine is printing, the phone is ringing, the radio is going, employees are discussing new and innovative ideas……you get my point. Amidst all of this noise, is the one phone call or fax that begins the never ending discussion. “Hi my name is Betty-Sue Lynn and I am calling with (insert name of web design company here) and I am calling to tell you that we offer professional and clean web design services at a great low price!”

Why do companies market (nay ….SPAM) us for services that we ourselves offer?

When beginning any marketing plan, wether it be online or conventional, you need to know your target market. My guess is that your target market isn’t your competition or any company that offers the same services as you. Research your demographics: large companies, small companies, individuals, ages, geographical location etc. Learn about your market, and how your potential clients might be looking for your services. And remember, if you are too busy to head up this research your self, contact us! We are eager to help you isolate your target market to achieve online success. 407.830.4550.