November was a strong month for Google searches: The AP reports that Google snagged 57.7 percent of US online searches in November which is up over two percent from October. With this staggering number ahead of us, it’s time to think about 2008 and your search engine optimization / online marketing plan. Will you be found by one of those 4.25 billion searches? Will your web site convert one of those billions into a sale or a customer for life?

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A company with as much pull and money as Google is bound to be held to a higher level of social responsibility.  Let’s face it, Google is without a doubt, one of the best corporate success stories in history.  With that success comes scrutiny, and with that success comes power and influence.  While there are many companies who love to catch the wave of a trend, I do believe that Google’s corporate persona and philosophy can inspire change. By harnessing that power and influence, Google and all other corporations can evoke change.

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