I found a garbage press release in the Google blog results pages today from a so called SEO company in Orlando who is of course promising top ten results and who is promising an increase in your sales and of course, wait for it ….. promises RESULTS tomorrow. Out of morbid curiosity I had to click the press release through to their web site where I almost spit my coffee out all over my IMac.  This web site was the most discombobulated, convoluted, out of balance, over seo’d web site I have ever seen (at least ever seen today.)

SEO companies can have tunnel vision.  They are more concerned with keyword density, an over abundance of copy, an overabundance of text links, alt tags up the ying yang, etc.,etc.  I think many of them miss a huge variable when it comes to their online presentation: people still have to visit the web site and convert to a sale. When a web site is built solely to get Google’s attention, you’ve completely missed the boat. You’ve missed the fundamental reason that we all want a web site presence: To be successful, to grow our business / client base, to sell retail products, etc.  When the entire focus of your web site is on SEO and not on People and their wants / needs, it’s a ship waiting to sink.

With everything, there is a balance.  Your web site is no different.  Your web site should combine needs to be aesthetically pleasing, it needs to be compelling, it of course needs to be built properly for Google to crawl, it of course DOES need to be optimized with the proper keywords, etc., but most importantly, it should be USEFUL. It should be a sales tool, it should drive people through your sales funnel and grow your business. What good is to be found in a search engine if when people land on your web site they can’t wait to leave it?

Need a web site that sells AND get’s found? Call me: in Orlando: 407-830-4550 or toll free: 866-998-6886.

Beware of the false guarantees. Beware of false promises. Beware of the company that outsources all of their SEO work to freelancers charging 11.00 bucks an hour.  When it comes to your business and your online presence, you need to know who is working on your web site. You need to know that the company entrusted with helping you grow your online presence knows just what the heck that they are doing.

Here are a few key questions to ask your web design / seo marketing firm….

1.) Do you outsource SEO? In my humble opinion, I want to know that a true professional is working on my web site.
2.) Can you find your SEO company in Google?
3.) Does your SEO company practice what they preach?
4.) Does your SEO company help you devise a solid Internet marketing plan for success?
5.) Does your SEO company have a proven track record with other clients?

Many companies claim to know everything in the world about SEO but cannot back it up. You deserve the best, you deserve not to be sold a bag of goods. You deserve a personalized approach to your business and your online presence. You deserve On Target Web Solutions.

If it’s time for a change, call me. In Orlando, 407-830-4550, Nationwide, 866-998-6886.

So many of my clients and prospects get so much dis-information sent to them that they can get confused and mislead on the true path to online SEO success.  My recommendation, ask yourself (or others) What Would Google Do? I’ve talking a great deal about link building in previous blog posts and thought that this link could really help sum everything up: Google WebMaster Blog & Link Building. Here’s a quick excerpt:

“If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it. If you offer long-lasting, unique and compelling content — something that lets your expertise shine — people will want to recommend it to others. Great content can serve this purpose as much as providing useful tools.”

A great way to start getting Google’s attention in the very infancy of your website is to contribute and to start leaving a positive NON SPAMMY, NON Sales related trail back to your web site.

For more great tips from Google, be sure to visit The Google Web Master Blog: http://googlewebmastercentral.blogspot.com/.

Want to get your web site found overnight in the search engines? Want instant overnight success with your web site and your company? Are you ready to make millions by clicking a few buttons and sitting on your duff?

Beware of the overnight instant success top ten ranking guaranteed for only 19.95 SEO companies. You do not get to the top of the search engines and STAY there by using the fast and furious method.  While we love instant gratification these days, you should be focusing more on quality and keeping your web site ranked in the search engines over time.  The get rich quick approach to SEO nearly almost ends in failure and disappointment, sometimes even getting your web site banned from Google.

Your company needs a steady and planned approach to SEO, to rank, continue to rank and then seek new ranking opportunities as keyword popularity changes. Need help devising a solid SEO plan for your company? Call me: in Orlando: 407-830-4550 or nationwide: 866-998-6886.