Is Your SEO A Good Witch Or A Bad Witch?
Business owners, you HAVE to read this article from the NYTimes published yesterday: http://www.nytimes.com/2011/02/13/business/13search.html .
Category Archive: Search Engine Optimization
Search Engine Love.
With Valentines Day quickly approaching, it’s time for us all to share some love with the ones we love. You may not love Google, Bing, or Yahoo, but it’s time for your business to share some love with Google. Here a few quick tips to help Google love your corporate web site:
You Need SEO When….
Many companies have heard about SEO (Search engine optimization), many companies have also heard a bunch of bogus information regarding SEO from companies who used to print big old yellow books. Here’s how to tell when you need SEO for your corporate web site:
SEO IS The Most Important Thing.
I was meeting with our CFO this morning, we were having a great discussion about On Target’s services and products and he made this statement: SEO Is The Most Important Thing you sell…. A very simple statement, but it smacked in the face. We have built so many web sites in town, we have helped so many people climb in the rankings, when you put those two together, you get a powerful amazing marketing force. Take one of the software companies we work with: we rebuilt their web site from a flash clunker into an SEO friendly web site, the result, they are now playing with the big boys in Google, they are in the top three organic results: (Not number one yet, but we’re working on it.) When this company gets leads and converts them, they are worth over $40,000. Is SEO important to them? Yes, it’s critical to growing their bottom line.
The SEO Straight & Narrow.
“Character is doing the right thing when nobody’s looking. There are too many people who think that the only thing that’s right is to get by, and the only thing that’s wrong is to get caught. ” ~J.C. Watts
5 Quick Essential SEO Tips.
Everyone throws the term SEO around these days, some know what they are talking about, even more do not. But search engine optimization is now a vital part of any online Internet marketing campaign and I wanted to share 5 key SEO tips that we as a company live by:
Anchoring : A Quick SEO Tip.
Google loves links and loves to follow links. Links give Google a great snapshot of what your web site is all about, so it is crucial to help Google along a bit and anchor the URL’s that you are using with rich keywords that describe the content on your web site.
Are Your SEO Keywords On Target?
I’ve worked with so many companies who hand me a list of keywords that they would like us to incorporate into a search engine marketing campaign. Upon reviewing the keywords, you would be amazed just how far off some companies are when it comes to knowing what their market is typing into a Google search. I’ve seen doctors give me the full Latin name for the procedures they perform, I’ve seen engineers give me a list of a list of fully technical specifications as keywords, I’ve seen a construction equipment company hand me the full parts list for a 1974 Honda pressure washer. These keywords clearly mean a lot to the business owner, but in reality, may mean nothing to the actual prospect who is seeking to purchase that nose job, laser etcher or pressure cleaner.
Google Blockers.
Is your web site actually blocking Google from doing anything with it? Ever wonder why your web site is no where to be found when you search for it?
Cart Before The Horse.
I got an inquiry (lead) from a gentleman who is an expert in his particular field and has written a book about that particular field. He is specifically looking for SEO (search engine optimization) on his web site so that it gets found easier, etc.. This is of course what we do, we help get web sites found, so it should be a great fit and a no brainer right?
