When you hire a web design firm and they ask you for copy, don’t send them 542 Word docs all composed in 8 pt font.  We have a client currently that is inundating us with copy because they want the world to know EVERY single detail about their company, they want every single detail clearly displayed [...]

We often have clients ask us how they should be writing their copy for their web site, is there a magical combination of words I need to use? How many times should I use this keyword?  How many paragraphs should I compose?
With all things, there is a balance, repeating a keyword fifty billion times will [...]