When it comes to Internet marketing, many companies are still stuck in the ME phase, the web site is all about them, the social media campaign is all about them, their blog is about how wonderful they are, their youtube channel is all about them and their new factory, etc.  The Internet was actually created (Thanks Al Gore) to be a ‘place’ to exchange information.  People go online to seek information, to connect, to share, to shop, to learn. Is your company contributing to those who wish to learn? Are you adding value to the Internet? Are you helping to build the online community?

Here are a few pointers to help your company start sharing and contributing to a better Internet / Online world:

1.) Participate In Forums.
Find industry forums and share your insight into issues, challenges, etc. Offer solutions, offer white papers.

2.) Be Social.
Engage your prospects and clients via the various social media applications. Make it a mission to serve others through your online existence.  Dell Computer company has led the way with it’s social presence on Twitter. They began helping frustrated dell users by pointing them to the right place to get help.

3.) Blogging.
Blog about industry standards or how your clients can get the most out of your products / and / or services. No one really cares that much about the company picnic and what your IT department did to that poor watermelon.

4.) Your Web Site.
Your web site should be a useful education center that happens to sell your products or services.  Make it easy for folks to navigate, but more importantly, make it easy for people to get the information they are seeking rapidly.  An educated prospect or client makes for a much better client. A good example of educating clients can be seen on the AllState Insurance home page.  They are offering tips on how to shop for insurance, etc.  Useful information for the consumer before they buy.

5.) Videos.
Yes, it is true that a well done video can be a great Internet marketing tool, HOWEVER, a poorly done video can hurt you more than it can ever help you.  Try to avoid giving tours of your building (no one really cares.) Create a video that educates or stirs an emotion in your prospects or clients. For a great example of video marketing, be sure to check out the Blendtec YouTube channel

The key with any online presence is to make a contribution to the Internet society.  So, what will your company do to help build the Internet?

On Target Web Solutions is growing! We are seeking a driven, responsible, ethical, creative, amazing, dynamic, passionate, outgoing personality to join our team of Internet marketers.

Social Media / Internet Marketing Assistant
Posted 7-1-10

On Target Web Solutions, Inc., an Orlando based web design, seo and Internet marketing firm is seeking an entry level social media and Internet marketing assistant to join our growing team of marketing professionals.

Responsibilities:
- Create comprehensive social media strategies for our diverse client base and execute.
- Experiment with new and alternative ways to leverage social media activities.
- Monitor trends in social media tools, trends and applications and apply to our clients.
- Measure the impact of social media campaigns and report to Internet Marketing Manager.
- Contact clients VIA phone and discuss needs / plans / special events
- Meet weekly with team and brainstorm creative campaigns
- Create relevant content for our clients daily

Qualified candidates will possess the following skills / traits.
- Excellent STRONG writing skills and an eagerness to use them.
- Ability to perform within a team environment.
- Resourcefulness and strong research skills.
- Creative
- Ability to synthesize large amounts of data into actionable information
- Sense of humour.
- Flexibility
- Eagerness to grow and learn
- Eagerness to help our clients grow and succeed online.
- Self Starter

Computer Skills:
- PC / Mac Skills
- Experience with blogging software (WordPress)
- Experience with Twitter, Hootsuite, Facebook, LinkedIn.
- General knowledge of SEO and Web Sites
- General knowledge of Adobe Web Suite
- Proficient in MS Word, Excel, Outlook

Education:
AA Degree or BA.
Please send a resume with a cover letter to jobs @ ontargetwebsolutions.com.

Job Description In PDF

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t,” – Seth Godin.

I meet so many prospects and clients who are so very anxious to push their marketing on complete strangers.  It’s a method of marketing that has been engrained in us I guess, the mentality that the more people we push our message in front of, the higher the probability that someone, at some point, some day may actually buy something from us.

The new marketing works like this. I’m interested in what you have to say, I give you permission to talk to me by joining your blog, or by calling you, or by following you on Twitter. I give you permission because I’m interested in your thoughts, your mentality, your products and your beliefs. The more you speak to me and engage me, the higher the likelihood of me becoming one of your clients or prospects. The more you give to me and educate me about your product, the more I buy into it.

I think your web site should allow people to join up, or opt in, I think you should be blogging and contributing to the Internet community, I think your social media should be more than a highlight reel of the tuna sandwich you enjoyed at lunch today.  Start asking for permission and start selling.

To learn more about the NEW marketing, call me: in Orlando : 407-830-4550 or toll free: 866-998-6886. And hey, why not subscribe to my RSS feed or follow me on Twitter?

My favorite viral video series is back at it again. Blendtec CEO Tom Dickson has found a way for the IPad to fit into the Blendtec Blender:

Blendtec’s video series has boosted their Brand recognition immensely and upped their blender sales FIVE TIMES as a result.  How can your company / brand grow online?
Give me a call today and let’s talk about it. Call 866-998-6886 or in Orlando: 407-830-4550.