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I met with a great company last week who is trying to re-launch their company after an ugly ‘custody’ battle of ownership. During this battle, the company was beat up, customers were lied to, the brand message became as clear as mud and their market share dropped drastically: essentially, NOW more than ever, they need a social media campaign to recapture what they once had.
A great quick video about blogging from Seth Godin and Tom Peters.
Many people are scared to blog, what should I write? What if I sound stupid? What if no one reads it? From my personal experience, blogging can help train your mind, blogging can help you chart some new paths, blogging can help you and your company grow in many ways.
A friend forwarded this video to me this morning: I think it says it all about the fundamental shift in the way that we communicate in both life and in business: Social media is truly here to stay, businesses that don’t embrace this revolution may not be here for long:
I stayed up way later than my usual bedtime on Saturday night to catch Ashton Kutcher on Saturday Night Live. I don’t celebrate Ashton’s entire career or anything, but I am intrigued about his use of social media to help companies grow. As he soared through his opening bit, he dropped the term Social Media Optimization, or SMO. It really got my wheels spinning and I think it’s important to point out exactly what I see Social Media Optimization (SMO) as:
The largest mistake I see companies make on the web, in particular in social media marketing is that they remain self centered. They post stuff ALL About themselves, they post stuff all about their products, they post stuff all about their boss and his morning cup of joe. They should be posting comments about the most important people in their organization: their customers.
Be careful what you post on your Facebook or Twitter wall….
Consider Bob. Bob is in debt up to his eyeballs. He owes everyone and their brother money, he owes the credit card companies, he owes his credit union, he owes his mortgage company, heck he even owes Cousin Ralphie for that thing with the guy and the rabbit AND he keeps asking his boss for a big fat raise. Bob loves the finer things in life…. Lavish dinners, the latest Apple Products, a nice cigar now and again, weekend getaways, fine wines and whiskey. Bob also loves bragging about all of his purchases on his facebook wall:
Example:
“Bob Smith just spent the night at the Gaylord Palms, ate dinner at the Ritz Carlton, visited Disney, drank a pint of Johnnie Walker Red, smoked a case of Cubans, went to the clubs, tipped the doorman a few bills, bought Trixie a new diamond necklace, and visited the Apple store to pick up a new AppleTV and wants his Boss to know that I think he is a doofus.”
When I first started with Twitter, I didn’t have a clue. I had no idea what I was supposed to do. Sure, I watched the cheesy Twitter video explaining stuff, I google searched, I read other’s wisdomful nuggets, but I’ll admit, the Internet Marketing guy didn’t have a clue. In fact, one of my own clients (A Life Coach) pointed out to me after I was posting tweets to no one that I was speaking to absolutely NO ONE. I’ve come a long way, but still have much to learn. I think Social media can be a great tool, I think social media can help strengthen and reinforce a brand, I think social media can help us enhance customer service initiatives, etc. Here’s the biggest lesson I learned:
Does your web site have traffic dead zones? Does your traffic fall like a rock on the weekends?
When blogging inspiration comes to you in bulk loads, it’s not in your best interest to publish all of that brilliance in one sitting: here’s why… You want to keep your blog readers coming back for more and NOT overwhelmed. If you publish three articles at one time, you have provided me, the subscriber with too much, too fast. It’s best to scatter your blogs randomly and WordPress has a built in tool to address this.
Does your pizza suck?
Pizza Hut has listened to their social media followers. They have listened, they have adjusted and they have cranked out this powerful video admitting their faults. Wouldn’t it be great if we all embraced this? Open, honest and sincere.
