Yes, it’s still 98 degrees and humidity is about 83% today in Orlando, Florida, there is a tropical storm / possible hurricane knocking on Florida’s door, BUT, Christmas is still coming.  I posted something similar to this last year, but NOW is the time to start promoting your Christmas products and services online.

We see it every year, a panicked retailer calling us on December 1 because online sales aren’t up to snuff yet. People, including retailers wait till the last minute to put their products online for the Christmas shopping season.

By adding your products to your web site today and promoting those products to the search engines starting NOW, it is much more probable that your organic search engine rankings for your specific hot Christmas products will indexed and climbing the rankings by the time the buying season is upon us.

Got a great product to sell online? Call On Target Web Solutions at 407-830-4550 today. 

Feeburner.com has some great blog tools to help you maximize blog visibility and allow your blog readers to subsribe easily.  One really cool feature is the subscribe by email feature: here’s how to set it up:

Step 1.: Go To Feedburner.com and create an account. Verify it’s you, etc.

Step 2: Enter Your blog RSS feed information: (Hint, you can find this in your word press blog by clicking the posts rss feed link)

Step 3: Once you have filled out the necessary information including your blog title, etc., you can click your blog feed title and open the ‘utility’ screen.

Step 4: Click the publicize tab up top

Step 5: Click the email subscriptions link on the left side of the screen:  once clicked you will see some code that will need to be pasted into your blog.

Step 6: Customize: you can customize your blog feed emails by clicking the Email Branding link on the left: drop in your logo, change your font, etc. Cool stuff!

Step 7: Once you have installed your ‘subscribe code’ you can sign up to see how it works.

Your subscriber’s will now receive a customized email with your latest blog post!

A personal rant: our office got a call from an Orlando web design firm telemarketing us for a web site…. I of course had fun with them for a while but then had to break the bad news to them: We are an Orlando web design firm….. And no, we don’t need a new web design from you, but thanks so much for thinking of us.

Why don’t these people do their homework prior to COLD calling a company?  Not only do I feel that telemarketing a company for a web site is crappy marketing and a poor business practice, but why not set your web site up to attract customers to you rather than getting desperate for business and wasting other people’s time?

Here’s the bottom line: PUSHING your goods and services on other’s simply wastes their time.  The Internet is now owned by the people.  The people who wish to find information on their own.  If they (people) are seeking a web designer, or a candle stick maker, they will find you : if they can.  The new web, or web 2.0 is all about pulling people to you.

Need some help pulling in your prospects? Call us today at 407-830-4550 or visit us online and learn more about our web design or search engine marketing services.

One of the biggest mistakes that we see companies make is signing up for a blog that is not affixed to their domain name.  There are plenty of free blogging related sites out there that makes this simple, but the the truth of the matter is: your blog should be attached to your domain.  Most web hosting companies now offer Word Press or other blogging software as part of the hosting package.

If you are going to spend the time to write content rich articles for your prospects and consumers, use it as an opportunity to solidify the content on your existing web site.  The blog articles serve as rich ‘food’ for search engine spiders and can help enhance the existing content on your web site.

Need some internet marketing pointers? Visit On Target Web Solutions or call 407-830-4550 today.

So many times people forget the big picture, I do it, my dog does it, my 4 year DEFINETLY does it…. When people go out and seek a web site, they often too forget the big picture.  They now they want a web site, they may not know why, they just know that they want a web site.  They contact several web design firms, gather quotes, put some LARGE numbers together and sit and wait for the clients to roll into them.  The largest thing overlooked: Marketing.  Yes, a web site is a form of marketing, but NO, not everyone get’s that.  You’ll see web sites with NO call to action, NO phone number, NO Clear directive, basically, no purpose.  Don’t be that guy. Know that a web site can enhance your sales, it can educate your consumers, it can take some of the strain off of your office phone lines by providing clear concise information to your TARGET MARKET. 

Set your web site up for success from the beginning and call a web design / marketing firm.  On Target Web Solutions, Inc. understands the web and understands marketing.  Marry those components together and set your site and corporate look up for success.  Call On Target Web Solutions today at 407-830-4550 and start growing online today.