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Category Archive: Web 2.0 Marketing

Ten Things I Love About The Internet

Since I dumped my top ten things I hate about the Internet, I found it appropriate to illustrate the top ten things I love about the Internet:

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Starting A Business Blog : Some Pointers.

The ‘Business’ blog is becoming much more common in the realm of Internet marketing: here are a few tips and pointers to get you started with your own blog:

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RSS : For That Fresh Feeling.

We’re always preaching about adding content to your site to make it more relevant in your industry, educating your prospects and consumers and we realize that not everyone has so much free time that they crank out an article or two a day.  Consider pulling in an RSS feed to your website.  With some relatively simple programming you can select feeds from a multitude of sources and display them on your site.  With the feed, the articles will change out (creating that dynamic effect) and keeping your web site fluid and not stagnant. 

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The Web Experience : Keep Em’ Coming Back

I spent some talking to one of our newest employees today regarding internet marketing and what truly makes for a great internet marketing campaign.  He came to the realization that it’s not all about keywords, meta tags, copy optimization, seo, etc.  He said to me “So, if users have a great web experience on the site, they will come back and / or tell their friends…..” The words web experience rang out in my head, that is truly what it is all about.

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2008 Internet Marketing Budget Line Items

With the onset of social internet marketing it is crucial to be forward thinking about your 2008 marketing budget and marketing strategy.  Some things to consider adding to your marketing budget:

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Make Your Web Site Great In 2008

A lot of people truly see a website as a necessary evil, they build one simply because everyone else is doing it.  We see this frequently and do our best to ‘convert’ non believers into true believers.  The internet can do great things for a company, the internet can also do very bad things to a company.  Keeping your website alive and fresh with relevant content and compelling your visitors to take an action is no small task….

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Internet Famous : New Online Marketing Skills For Students

Stumbled upon this great article this morning on Time.com:  . Jamie Wilkinson, a teacher at Parsons The New School for Design in New York has challenged students to become famous (or as the students call it famo) utilizing the internet. The students are judged by how popular or famous they are at terms end utilizing the internet. Students have created blogs, videos, etc. to ultimately become internet famous. Jamie Wilkinson realized that the online virtual world is becoming saturated and students need the skills and the marketing prowess to ultimately succeed online utilizing social and viral internet marketing methods.

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The Clean Slate : Reinvent Yourself 2008

People tend to get quite philosophical around the end of the year, but what about corporations?  Are employees at your company more interested in what Jones’ did last night with that banana and the punch bowl at the Christmas Party or how your company will thrive and grow in 2008?  I’m pretty sure we all know the answer to that question already unfortunately.

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Internet Hippies : The Next Wave

With so much talk about web 2.0 and how to most effectively market your website online, I had this vision in my head of the woodstock days back in the 60′s: where peace, love and happiness (and mushrooms, hash, pot, etc….) ran rampant.  The revolution against the system translated to a movement where people used music and love to express their feelings publicly.

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