So many marketers are still focused on interrupting consumers with noise, pushing a message and cramming it down our throats with hopes that we’ll eventually bite and buy their products / services.  Once marketers, in particular, web marketers start to ENGAGE consumers, the game completely changes.  People want to be spoken WITH and not to. They want to share their opinion, they want to be a part of a two way conversation. I say put them to work and have them spread your idea.

Here are some concrete ways your web site and Internet marketing / social media marketing can engage…

1.) ASK for opinions about your products and services on your web site and LISTEN.
2.) Offer Remarkable customer service and product assistance through your Twitter account.
3.) Offer a two way street on your email marketing initiatives, ask guests to help improve your products through surveys.
4.) Locate where people are talking about your product / brand and TALK to them.
5.) Be a Contributor: Offer people expert advice / perspectives through your blog and enter into a dialogue with them.

How can On Target Web Solutions help you engage your prospects? Give me a call to discuss: In Orlando: 407-830-4550 or Nationwide: 866-998-6886.

Be sure to follow us on Twitter/ontarget and Facebook for more marketing advice.

Related content:

  1. What If…. I Was The Customer?
  2. Back To Marketing Basics : Getting Your Web Site Noticed.
  3. Social Media Rule #1. Be Social.
  4. Yes, You Can Sell To Me.
  5. Your Web Site & A Clear Call To Action.