My wife loves chick flicks, God forbid we get some bombs, explosions, etc. every once in a while, but I knew she loved Chick flicks before I ever married her. So, naturally, it should come as no surprise to tell you that I endured the movie “Failure To Launch” recently. The movie is about a guy who cannot leave the roost. He is pushing his thirties and just can’t commit to the ‘real life’ he may encounter once he leaves. His mom and dad would love for him to leave the nest, so they hire a professional ‘launcher’ for lack of a better word, to get him OUT of the house and on with his life.
I got to thinking on my way home today how often clients, prospects, business owners, marketing professionals FAIL To launch. 9 times out of 10, it is a fear factor. A Fear of getting on Twitter, a fear of joining LinkedIn, a fear of optimizing their web site or even creating a web site for that matter. I had one person tell me this AM at one of our Internet marketing classes that they were afraid that they would receive more business if they spent some time marketing themselves. WOW. They were afraid that they could not handle additional business. That could be a legitimate concern if your infrastructure isn’t there, but shouldn’t we all take some of those risks and adapt as the need arises?
As a business owner, I’ve learned MANY valuable lessons. I’ve learned to listen to my gut. I’ve learned to take risks. I’ve learned that if I don’t pull the trigger on marketing initiatives, my competitors will.
When it comes to YOUR web site, it’s time to pull the trigger. You’ve no doubt heard about social marketing, you’ve heard about SEO, you’ve heard about Google adwords, etc: why are you afraid to jump in? Is it fear of failure? Is it fear of success? It’s time to name it, claim it and jump in. After all, you got into business to succeed and thrive didn’t you? Take the leap, fake it until you make it if you have to, but it’s time to leave the comfy nest and time to get your hands dirty.
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