Now that  the new year is settling in, it’s time to blow the dust off of your current web site and start seriously thinking about how you are going to keep folks coming back and enjoying your content.  Web design styles and trends change and if your looking to target some new markets this year, you may consider bringing your company web site up to snuff.

Some things to consider with a new web design in 2009:

1.) Simplicity.  Walk people through the site quickly and efficiently.

2.) Lead On : Your web site should lead your prospects / customers directly to the action you want them to take on EVERY page. Call us, Fill out form, etc.

3.) CLEAN: a clean web site is an effective web site.  People have NO attention span online, Your job: assume EVERY site visitor has Attention deficit disorder.

4.) Professional Graphics: purchase stock photos, hire a professional, do what you have to do, but DO NOT rely on the 256,000 clip art gallery you just purchased for $19.99 to wow your prospects.

5.) Hire a professional web design company. Folks, please don’t try building your own web site at home, your corporate web site is not the place you want to ‘practice’ your MS Front Page Skills.

6.) KNOW your market.  This is imperative.  You wouldn’t use the color Pink to attract Males between the ages of 30 and 40 that love the outdoors and enjoy hunting Lions, so have your web site designed with your demographic in mind.

7.) HAVE SEO built into your website.  SEO stands for search engine optimization.  It is NOT PPC or pay per click, it is optimizing the web site and the web site design to perform well in the organic search engine rankings such as Google, MSN & Yahoo.  Caution: MOST web site designers are designers, NOT marketers.  Hire a web design / SEO company that excels at both.

8.) MONITOR your web site. This is imperative, you wouldn’t send out 50,000 post cards to your prospects and spend all of that money and NOT track the results right? The same goes for your web site.  Google provides some excellent tracking software and most web hosting companies have stats about your site. 

9.) KEEP your content fresh.  Your visitors deserve FRESH content and Google really enjoys it as well.  You wouldn’t keep a prime cut of Fresh Ahi Tuna in the fridge for three months would you? You need to rotate the stock, spice it up, add new stuff.  Tell your clients about your new automatic paper clip straightener your firm just developed, let them know how wonderful your employees are and how they go the extra mile for the clients, etc.  Bottom line, for your online success, content is king.

10.) Lighten Up.  The web can be fun, the web should be fun.  Your business doesn’t have to be stuffy all the time.  Show the world wide web that your company has some flair, some personality. 

Call us today 407-830-4550 : we get web design, we aren’t stuffy, we understand marketing and live it daily.  Call On Target Web Solutions today: the Orlando Web Design experts.

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