Business owners get solicited everyday now by so called SEO experts, Gurus, Chiefs, etc. via email spam, fax spam and phone spam, so I thought it would be helpful to list some of the top reasons to NOT hire a SEO company:
1.) They Cold Called You. I don’t know about you, but I have ZERO tolerance for Spam, I consider unsolicited phone calls to be spam, if a so called SEO company calls you, it usually means one thing: they have NO Internet presence which means you can’t find them in Google, Bing or Yahoo. Translation: no results for you.
2.) They Emailed You. I get about 10 emails a day from so called seo gurus who are going to get me number one rankings in Google tomorrow by 12:25 p.m. if I just reply for a quote. Again, if you can’t promote your own web site in the search engines and you have to resort to spamming every web site on the Internet in order to MAYBE get one poor soul to hit reply, time to hang it up and go back to serving fries and burgers.
3.) Top Ten Results GUARANTEED OVERNIGHT! Ok, this is perhaps the most sinister claim. I love instant and immediate gratification as much as the next business owner, HOWEVER: SEO does NOT work like this. Not only can NO ONE guarantee you top ten results overnight in Google, Bing or Yahoo, SEO is not just a one time ‘thing’. SEO is an ongoing process over time. Steer WAY clear of any instant results claims.
4.) They have a terrible web site that you can’t find in the search engines. I was solicited by an Indian company this morning that asked me to help them with their SEO web site. The company claims to just ‘DO SEO CHEAPER”. They have a hideous web site, they don’t really have a firm grasp of proper English / sentence structure and are focusing on throwing tons of POINTLESS garbled, non relevant garbage on a web site in order to get ‘results cheaper.’ Isn’t it important that your SEO company cares about on site web optimization as well? Shouldn’t their web site convert and MAKE SENSE to you? If they can’t do it for themselves, how can they do it for you?
5.) They claim to submit your web site to over 40,321 search engines and directories for only $19.95. Wow. Didn’t even know that there were that many search engines and directories out there. I guess if you include Auntie Annie’s Embroidery Search Engine or Fred’s Quick Marble Finder, or the Istanbul Daily search engine as a search engine that people actually use to search for companies like yours for, then, sure. Here’s the bottom line: your clients and prospects use Google, Yahoo and Bing to search (and those last two are questionable.) SEO is so much more than button mashing and submitting web sites. I get a kick out of some hosting packages that sell the SEO add on: We’ll submit your web site every quarter for an SEO Blast…… Nonsense. Again, SEO is about providing relevant and unique quality information to your web site visitors that will also interest Google Bot, Bing & Slurp (Yahoo’s robot).
If you are seeking to boost your online presence and get serious about pulling clients and prospects to your web site, call me: 866-998-6886. I’ve been doing this for over a decade, I will never cold call you, I will never spam you and I’ll never make promises or guarantees that I can’t deliver. When you call my company, you’ll speak to a human being located in Orlando, Florida (provided you don’t call at 2:00 a.m.), you will at some point speak to me personally about your web site and your Internet Marketing plan.
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Tags: seo
