How To Hire An SEO Firm: 10 Quick Tips.

In my last blog post I poked fun at some of the cheesy methods that some so called SEO firms employ to try and secure your business.  In this post, I wanted to help outline what I think are the most important factors to look for when hiring an SEO firm to handle your Organic & Pay Per Click marketing needs. Here are just a few of the criteria I think you should pay attention to:

1.) Can you find them? If you do a Google search for Orlando SEO, or Orlando search engine optimization or search engine optimization experts, can you find the firm? If they can’t get themselves found, how can they get your web site found?

2.) Is their web site full of spam? Did they cram a keyword into every deep dark section of their web site and turn it into a spam fest? What will they do to your web site?

3.) Do they make ridiculous promises? 1st page rankings guaranteed! SEO Success OVERNIGHT! NO SEO firm can promise organic rankings.

4.) Do they offer sound advice? Are they blogging and contributing to the web regularly?

5.) Do they educate clients and prospects with RELEVANT and factual information or try to confuse you with talk about complex algorithms and keyword density….

6.) Do they have a clear contract and scope of work as to what services they will be performing?

7.) Do they  have a firm grasp of the English language? SEO involves a good deal of copy-writing, that copy should be written FOR HUMANS not search engines and as such, should be grammatically correct, etc.

8.) Have they been around for a while? There are so many pop up SEO firms that have about 2 months of experience and claim to know everything.

9.) Can you find their clients? This is a very telling sign, cut them some slack though: Don’t Google a generic term such as LAWYER and expect to see their Orlando clients show up in the top.

10.) Are their fees reasonable to match their level of expertise? Do they hold you to a contract or do you have the freedom to move on if it’s just not working?

I hope these tips help you with your quest.  Of course, if you are looking for an ethical, experienced and professional SEO firm, call me and let’s discuss your needs: In Orlando: 407-830-4550 or Nationwide: 866-998-6886.