How To Send An Email
Seth Godin recently wrote a great post about sending personalized emails: A few of my favorite points:
“Don’t talk like a press release. Talk like a person. A person is reading this, so why are you talking like that? ”
“Don’t mark your email urgent. Urgent to you is not urgent to me. ”
“Just because you have someone’s email address doesn’t mean you have the right to email them.”
Email marketing needs to be personal, web marketing needs to be personal: reach people where THEY are at, be yourself and do what you say you are going to do. It’s that easy.
