It Sucks To Be A Phone Book Today.
Talk about a death sentence! These poor specimens of outdated advertising are on their way to a landfill near you. Kind of makes you feel sad for all of those great Attorney photos, Real Estate Agents and Restaurants who dumped a ton of coin into advertising in here doesn’t it?
“The yellow-pages industry is running out of lifelines.
In recent years, as its customers migrated to the Web — flocking to sites like Google — the telephone-directory business followed, hoping the Internet would be its salvation. But that strategy hasn’t panned out. Now, the economic downturn is sending the already ailing business into a tailspin.
The audience for online yellow pages remains relatively small, and traffic growth is slowing. So many directory services are vying for the ad dollars of local businesses that no single site has an authoritative roster. Meanwhile, ad dollars are drying up as small businesses — the industry’s bread and butter — find it harder to pay bills or have cut their spending sharply. ”
… From Extinction Threatens Yellow-Pages Publishers, by EMILY STEEL, The Wall Street Journal, Nov 17, 2008
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Tom - well put. A picture is worth 1,000 words. Many times we tell our customers that phone books are out dated, and that consumers no longer turn to the phone book to find the services they are looking for. This picture explains it all.
I find it interesting that the people who are always kind enought to inform businesses how stupid they are to put their dollars in Yellow Page advertising, always are the same people who benefit from those marketing budgets being transitioned to the Internet. I think that about says it all!
Hi Jim, thank you so much for your comment: Please know that I didn’t intend to inform businesses that they are stupid, but I can clearly see how it could have been construed this way, and you are correct, we do benefit from the transition and should be more grateful. My apologies if it offended.