I had a great conversation with a client the other day, he was told his web site should have calls to actions as we develop his web site.  We are pretty tuned in with that concept, BUT, he insisted that we utilize the live chat tool.  I’m sure you have all seen it, its the interactive click here to chat with a rep or leave a message if the attendant is not available.

Here’s my view on the live chat… If you are 100% going to guarantee that someone (one of your employees) will be answering the live chat questions consistently, then absolutely, it’s a great tool for your web site and for your prospects and existing customers.  BUT, all to often, people pay for the software, get it installed on their web site and forget about it.  Now, a web visitor sees the live chat attendant NEVER available.  It leaves an impression: it screams, we don’t really care to connect with you right now because we are too busy.

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