Back in the day, their used to be home pages.  Home pages for your web site would be the entry point, the front door, HQ, etc.  Web designers would design this home page to be the main ‘landing page’ for the web site, the page that did all of the magic, did the sales type stuff, included the Call To Action, etc.. Today, that’s all changed. Google loves and wants to digest each and every one of your pages.  Therefore, it is mission critical that EACH and EVERY one of your web pages instruct the user what you want them to do as they may very well land on this particular page after a Google, Bing or Yahoo search. Some key components to include on EVERY page of your site:

* Put your phone number in a conspicuous consistent place on every page of your web site.
* Put a specific call to action on each and every page of your web site, call today, contact us now, buy now, etc.
* Include your social media connection icons, follow us on Twitter, Like us on Facebook, etc.

If you don’t instruct people on what action you want them to take on your web site, they WILL NOT take any action. Lead them to your ‘promised land’ from every page and watch your sales increase.

For more pointers on a successful web presence, call me at 866-998-6886 or in Orlando: 407-830-4550 or visit my web site to learn more about web design & Internet marketing.

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