There are a few ex phone company types that have started up local pay per click companies in many markets around the US.  They cold call and spam until they get an appointment, they try to bedazzle you with technology that has been around for years and then they want to collect your cash to get your web site listed with Google AdWords using a completely automated system.  The automated system may be placing your company under keywords that are no where near relevant at web sites that also no where near relevant with Ads that are in no way compelling.

Ask your PPC company the following key questions before beginning a campaign or signing up for anything:

* How much of this monthly investment actually goes to Google AdWords and how much goes to your company?
* Who chooses and targets the keywords that are going to help my company grow?
* Do I have access to the Analytics so that I can see what is working and what’s not?
* How long does it take to change an ad or bid on another keyword?
* What is the cancellation policy?
* Do you use a proxy? Or does the PPC campaign link directly back to my web site?
* What kind if any of reports do I get on a monthly basis?

AND FINALLY:

* If I Google your company, what are people saying about it?

Transparency is the key with any type of marketing campaign.  To work with a company without any smoke and without any special mirrors, call me today: In Orlando: 407-830-4550, Nationwide: 866-998-6886.

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