Preach It Seth Godin …
I subscribe to Seth Godin’s blog and receive his rants and raves via email each morning: He wrote a post about spam which you can find here >> Seth Godin Blog. I have had a similar experience with Dell, in fact only about two days ago!
I also had a client recently state to me that he is very interested in starting an email campaign to do some internet marketing, I dug a bit deeper as he was asking me where he could sign up for an email service to facilitate this: I recommended constant contact, but had to ask the ever crucial question: Where did you get your list of emails? His response: ‘I went out on the web and collected them.’ Folks, sending un-targeted email to unsuspecting people who are NOT interested in receiving them from you is SPAM. Plain and simple. Will he close any sales from this invasion? Doubtful. It’s time to wake up and realize the new era of marketing is by pulling, not pushing your ‘stuff’ upon others.










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