I was at a local tex mex chain enjoying some lunch with a good friend last week.  We were catching up on recent business hapennings and discussing strategy etc.  The restaurant was a bit louder than usual as the lunch crowd came rushing in, but we could still hear each other at a relatively comfortable level….

UNTIL…

The manager of the restaurant starts strolling through the close quartered restaurant and starts yelling at the top of his lungs that he will be giving away ONE FREE LUNCH IF YOU CAN TELL ME THE DIFFERENCE BETWEEN AN ALLIGATOR AND A CROCODILE. No one was amused, there were no takers, so he decides to do it over and over and over.  Just as my friend an I would start a new sentence, the manager goes back at it, interrupting EVERYONE’s conversation in the entire restaurant. He must have repeated his message 5 times in a row. Each time he yelled, he accomplished one thing only: he successfully annoyed EVERYONE in the restaurant.  We weren’t there for a free lunch, we weren’t there to learn about free beer night on Wednesday. We were there to enjoy their food, their hot sauce and each other’s company. We did not give him permission to yell at us.

How are you spreading your marketing message?  Are you pushing your marketing down people’s throats without their permission? Are you yelling at people?

If you aren’t shifting your marketing to the Internet and getting found by people in Google, Facebook, Bing, LinkedIn, etc., your message isn’t getting to anyone. People are using the Internet to find you, to learn about your products, to engage you and to buy from you. The point is this: They Come To You… if they can find you. Screaming doesn’t work anymore. Asking people for permission to share your message is the new marketing.

If it’s time to SHARE your story, call us: 407-830-4550. Orlando Web Design and Internet Marketing Experts. We build web sites that pull your prospects to you and convert.

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