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The family and I drove up to Savannah Georgia this weekend for a a little R&R. Out of sheer boredom alone, I started to glance at billboards as I navigated the highway: one billboard stuck out like a sore thumb…. I can’t tell you what that billboard was selling, I can’t tell you who was [...]
Many moons ago, I worked for a t-shirt clothing / apparel company. As a company, we had brilliant marketing initiatives. We would send out amazing lumpy mail, we would perform crazy antics to get our prospects attention, we would spend hundreds of thousands of dollars to show our audience that we were unique. We were [...]
I was fumbling through Seth Godin’s Tribes book this AM seeking some inspiration when I stumbled upon this quote from his book:
“Organizations that destroy the status quo win.”
How very true is that statement? How can your company web site destroy the status quo? Perhaps it’s the transparency of your blog, maybe it’s your social media [...]
I was at a local tex mex chain enjoying some lunch with a good friend last week. We were catching up on recent business hapennings and discussing strategy etc. The restaurant was a bit louder than usual as the lunch crowd came rushing in, but we could still hear each other at a relatively comfortable [...]
You’ve got twitter in place, facebook, maybe some linked in. You setup your blog, you are composing amazing articles, you drive traffic to your home page and NOTHING happens. Sound familiar? So many folks go through all of the motions, are frantic about SEO and getting found, getting their message out, etc. But when prospects [...]
The short answer I hear to the above question is normally “because my competition does”. Oftentimes business owners have no clue why they need a web site or even further, what the purpose of that web site is once it’s live. The small business owner then becomes easy prey for the $199 web site designers: [...]
Ahhh, the season is upon us. Peace and good will, egg nog with whiskey, twinkling lights and Santa spam in the inbox. Seems like everyone is getting into the holiday spirit:
I took a stroll down to our office mail box and pulled out a letter with beautiful packaging, adorned with foil and splashed with Santa [...]
We were on a conference call with one of our non-profit clients the other day and they were asking us to change the color of their logo to match more of an earthen tone etc. Not a big deal right? Wrong. This client has used the exact same shade of green of EVERYTHING they have [...]
One of our clients sent us some samples of web sites that they liked as a normal part of our web re design process. The web sites that the client chose were are ‘award winning web sites’ and they (the client) would like their web site to be award winning as well, or in the [...]
