This morning I stumbled upon a competitor’s press release telling the world and the media all about their search engine / Internet marketing services. There was really no news in the article, it was merely an advertisement disguised as a ‘press release’. Press releases can be a good tool to help build inbound links etc. [...]
Business owners get solicited everyday now by so called SEO experts, Gurus, Chiefs, etc. via email spam, fax spam and phone spam, so I thought it would be helpful to list some of the top reasons to NOT hire a SEO company:
1.) They Cold Called You. I don’t know about you, but I have [...]
SEO Tips: The Open Directory Project and Google organic search results:
Ok, this blog won’t be getting nominated for any brilliance or amusement awards, BUT, this can be a stumbling block to ranking well in Google under the key terms you are after….. Way back when, the Open Directory Project or DMOZ.org was the place to [...]
When it comes to relevancy in a search engine, inbound links pointing to your web site can be a huge contributor to how important Google thinks that your page / information is and subsequently, how your page can be ranked for particular search terms. Link building is of course one facet of SEO that should [...]
Ever seen this?
We will submit your web site to 12,234 search engines and directories for only $29.99?
Back in the day, yes, you had to manually submit your web site to web sites such as hotbot, snap, Google, infoseek, lycos, etc. That was WAY back in the day. Today, it’s a different ball game. Search engines [...]
With so much disinformation available online about SEO (Search Engine Optimization), I thought it would be helpful to shed some light on common SEO mistakes that I see web design companies make. These aren’t in any particular order…
Navigation.
Your web site navigation is the key to Google and other search engines crawling your web site and [...]
In my last blog, I talked about on site web site search engine optimization and promised to address off site SEO next.
Off site search engine optimization is the process of taking every step possible to drive visitors and search engines to your web site, AND to tell the search engines that your web site HAS [...]
Last week I wrote about how effective web design should be the first focus of your over-all Internet Marketing plan, this week I want to address SEO or Search Engine Optimization. SEO is essentially the process of ‘optimizing’ your web site to be easily digested by the search engines such as Google, Bing, Yahoo, etc. [...]
There’s MORE to Search Engine Optimization (SEO) than Meta Tags.
One of our favorite clients emailed us today concerned about an email he received from a so called SEO who happens to SPAM people in order to drum up business. The brilliant marketer informed our client(s) that if we adjusted some meta keywords and meta descriptions [...]
Myth: Your web site needs to be re-submitted to the search engines on a monthly basis……
Truth: Wrongo. Once your web site is in the search engines (let’s say Google) your mission is to keep it there, and further, keep it climbing the rankings. That’s where the monthly work comes in to play. Keep your web [...]