Can you find your web site in Google or any other search engine for that matter? As you know, getting found today is the name of the game.  Consumers are seeking you out, not vice versa, your web site obviously needs to be the resource that they (your prospects) are seeking.  Take a look at your web site and see if your web design company has missed the following 5 SEO opportunities that could help get your web site found:

1.) Title Tags.  Glance up at the very top of your Internet browser and see if your web design company inserted some targeted  keywords or key-phrases that would help prospects find your products or services. Oftentimes, a web designer will simply use the word HOME for the title, this does not help your web site get found. It’s very important to construct a unique keyword rich title for each of your web site pages.  Keep in mind, it needs to be written for a human to read first, search engines second.

2.) Meta Description. The meta description informs both Google and searchers what your web site is all about.  A well written description should be composed for each page of your web site and should contain some keywords that describe what that particular page is all about. You can view your meta description by clicking view source in your browser, scan the very top section of code and you should see a meta description. Again, this should be written for web site visitors first (humans) and search engines secondly.

3.) Copy Optimization.  When Google crawls your web site, it is looking for content, content in the form of words, not graphics.  I’ve seen web sites that were built entirely with graphics rather than actually copy, this is a road block to Google.  Scan through your web site copy and see if there are opportunities to sprinkle with relevant keywords. Did you maybe leave out the word Orlando? Could you have added a more descriptive name for that product? I encourage businesses to write their copy first, THEN go back and seek optimization opportunities.  Remember, it’s very important to know what keywords and phrases people are actually searching for! Spend some time using Google’s free keyword tool before you start going keyword crazy.

4.) Navigation.  Google tends to put the majority of its ranking weight on your home page.  With that being said, it’s very important to give Google and other search engines an opportunity to crawl / follow links to dig deeper into your web site.  The deeper you allow Google to crawl your site, the higher the odds that one of those pages will show up in a search. Many web designers will use Graphics for navigation for aesthetics. It’s important to note, Google cannot crawl or follow images, so using text links for your navigation (which can still be prettied up with CSS) is ideal.

5.) Lack of Content.  A three page web site doesn’t have much substance to it.  Your competitor may have several content rich pages.  Google loves to digest content and wants its users to find that content.  Providing your web site viewers with a variety of rich and relevant information is key to any successful online search engine presence.  The more you give, the more Google comes back. The more you give your prospects, the more they trust in you and your company.

If your web isn’t being found, your competitors web site is, now is the time to take a look at what’s not working with your web presence… Need some help? Give me a call, I’m happy to take a look: In Orlando, 407.830.4550, Nationwide: 866.998.6886. www.OnTargetWebSolutions.com

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