As we settle into the searing heat and wicked humidity here in Orlando, marketers are extremely busy cranking out the very latest edition of the phone directory… The pick up trucks start to circle in my neighborhood as day laborers hurl the coveted book at my front door step.  Not one book, but 5.  Everyone knows that you just can’t survive this day and age with simply one phone book, you need multiples.  Need an attorney? Look at the BACK page, there is the attorney you need.  This year’s edition of the phone directory features many ambulance chasers, all dying for you to see their mug shot on the phone directory.  I know how much we all covet this book, and I wanted to share with you some useful applications for this multi page yellow masterpiece: after all, it’s more than just a lawyer directory:

1.) Got a cat? Cats have claws that need to be sharpened. Save your sofa, give em’ a phone directory.
2.) Got a cat box? The phone directory is super absorbent for both number 1′s and number 2′s.
3.) Furniture levelers: got a problem table? A few pages of the phone directory is all you need.
4.) Landscaping Applications: Start a trend with yellow mulch, or use the phone directory for all of your composting applications.
5.) Door stops: Time to air out the house? The phone directory is heavy enough to hold open most doors.
6.) Oil on the garage floor? Not anymore. The phone directory is perfect for all of your toxic spill clean ups.
7.) Monitor riser: When you are googling or searching the Internet for a local business: proper posture and monitor height are essential. The phone directory makes for an ideal monitor riser.
8.) Instant stool.  Did that light bulb in the kitchen go out again? Use the phone directory to get the height advantage that you need.
9.) Bathroom emergencies: keep a phone directory in your bathroom for those unexpected toilet paper shortages. Not necessarily super soft, but it does do in a pinch.
10.) Collectibles: Love collecting photos of attorneys? Start a collection today of your favorite local attorney ad’s. Make certain that you get this years photo of the For The People guy, it’s stunning.

The phone directory is dead.  Money wasted, trees shredded, yellow dye sacrificed.  Put your business online where the majority of people look for it.  Call On Target Web Solutions today at 407-830-4550 and learn about internet marketing and effective web design. 

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Tags: Internet Marketing, phone book