Had a prospect call up the other day and request an appointment to discuss their canopy web site: they sell high end canopies both wholesale and retail on their website: I was excited due to their niche market and was very interested in how we could drive targeted internet leads to their site.  She had requested search engine marketing, which is of course right up our alley.  We set the appointment and she came into the office.  She kept stressing how much she wanted search engine marketing, but more importantly, she kept stressing to me that I had to earn her trust first and foremost.

This was quite a unique sales appointment….I’ve never actually had a prospect keep asking me to prove myself, I of course dug a bit deeper to get to the root of her concerns: They had been to several companies all sold on the PROMISE of top ten results and had never achieved those results.  This poor lady had shelled out thousands of dollars for NO results.  I felt her pain, but this was probably the last straw to her: I suggested to her that she redesign her web site prior to embarking on any seo related campaign.  The simple reason: the website was not built to convert.  Driving organic search engine marketing traffic to her site would be absolutely pointless and honestly, hurt her in the long run.

Long story short (because, believe me, I could go on….) she asked for a proposal and more importantly an action plan and concise search engine marketing plan once the web site redesign is complete.  It is completely unfortunate that we encounter people who have been taken by empty promises from an seo company: further, why sell this lady something that will not increase her sales without first improving her site so that it WILL convert once found?

At On Target Web Solutions, we provide just that: solutions.  We won’t sell you search engine marketing if we are not confident that your existing web site will convert that traffic into sales.  Call us today to see how we can help you grow methodically and with purpose. 407-830-4550.

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