I review web sites all day and I have to say, short of folks leaving their phone number off of their web page so that people can actually call them, I see mixed signals.  I see content that’s all over the place with no clear directive or mission.

When it comes down to organic search engine optimization, your web site needs to have a focus and a clear directive.  If you are telling Google that your web site is all about widgets and you are constantly blogging about the weather in Sri Lanka, you are sending mixed signals.  Essentially, the more scattered that your web site becomes in terms of content, the more diluted your message gets. The more diluted your message gets, the less relevant you become for your once intended audience.

I tell all of our clients to become the online expert in their particular field.  This gets accomplished by creating content relevant to your business, not your personal take on Global warming or the quality of the Starbucks coffee you had this AM. The more you exercise your expertise, the more targeted your content becomes: therefore, you feed Google more relevant non-diluted content.

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Tags: content