Gettin’ It Heard
We’ll help you with a solid distribution strategy, get your podcast into iTunes, The Google Play Store, SoundCloud, and other relevant podcasty type places.
Rinse & Repeat
We’ll see you each month OR setup a virtual recording session.
Let’s Get To Work
If you’re already a podcast fan, then you know how convenient it is to have your favorite interview shows, documentaries, serial dramas, and comedians in your ears wherever you go. But if you’re not hip to the medium, then let’s just say podcasts are on-demand radio programs you play on your phone through earbuds, a car audio system, or a smart speaker. Episodes are distributed through the internet rather than over the airwaves.
With podcasts, you can offer long-form audio content that scratches an itch for a particular audience. Think of it as “narrowcasting” rather than broadcasting.
On Target’s audio department provides a one-stop-shop for podcast branding, production, and distribution. We can even include a co-host to help your subject matter expert feel comfortable, so the conversation flows like Guinness from the tap.
Content marketing experts have been preaching the virtues of video for years. Sure, video is sexy. But it’s not for everyone. If we’ve said it once, we’ve said it a thousand times: Different people consume content in different ways. So give it to them in written form, in video – and as audio.
One great option is to publish audio interviews with your team members, thought-leaders, and customers. With On Target’s help, multitaskers can push play and listen to your story while they read email or work on a presentation. Our experienced podcasters and journalists will moderate the interview to make sure you get the good stuff and deliver the best value for your audience.
The trend toward users relying on voice commands and virtual assistants is growing. ComScore estimates that by 2020, half of all searches will be voice searches. So now that you’ve optimized your content for mobile, it’s time to take the next step and dial it in for voice-based smart speakers such as Amazon Echo and Google Home. Powered by Amazon Alexa and Google Assistant, these platforms allow brands to publish audio content for customers who want hands-free access to information.
If you think voice search isn’t your thing – you might be surprised. If you’ve ever spoken into your mobile phone and asked it to call someone or give you directions, then you’ve used voice search. But that’s just the beginning of the revolution.
No matter what business you’re in or what information you provide, many of your customers want to “read” your content with their ears rather than with their eyes. On Target can help you create that audio content and publish it on all the popular virtual assistant platforms.